AI strategist. Technical operator. Builder of systems that teams actually use, from enterprise platforms to custom AI-powered solutions.
JAMES WEIS
Founder, Tactic Consulting
CTO, Orchestraight
Huntington Station, NY
ABOUT
Most organizations buy software first, then force their business to fit it. I do the opposite.
I start by understanding how you actually operate—where the friction is, what's working, where manual work is draining time. Then I design and deploy systems that amplify what's working and eliminate what's broken.
That philosophy comes from 14 years building, scaling, and fixing operations at every level. From managing enterprise CRM at Legrand to growing Revamp Agency from solo to 10 people, to now running Tactic Consulting and building Orchestraight—I've learned that the best technology serves your operation, never the other way around.
2012
Legrand
Marketing Manager
2015
Revamp Agency
Founder
2023
Tactic Consulting
Founder & HubSpot Trainer
2024
Orchestraight
CTO & Co-Founder
EXPERIENCE
2024 — Present
CTO & Co-Founder
Built and deployed an AI-powered sales platform that combines behavioral science with AI to help sales teams sell the way buyers actually buy. Documented 15-30% win rate improvements for early users. Full-stack TypeScript on Cloudflare. Two major releases shipped.
2023 — Present
Founder & Principal Consultant
Platinum HubSpot Partner. 27 clients across 6+ industries helped consolidate disconnected systems, reduce manual operational work, and scale without adding headcount. AI strategy, platform implementation, and operational transformation.
2015 — 2022
Founder & CEO
Full-service marketing agency. Grew from solo to 10-person team. Design, video, SDR services, and platform implementations across 7 years.
2012 — 2015
Marketing Manager
Enterprise CRM and marketing automation across global markets. Salesforce, Pardot, and channel partner programs at scale.
DEVELOPMENT
Building since 2012.
Now with AI at the core.
Built an AI-powered sales platform from the ground up that combines behavioral science with AI to fundamentally change how sales teams sell. The platform analyzes buyer behavior and coaching patterns in real-time, enabling reps to adapt their approach mid-conversation. Early clients documented 15-30% win rate improvements and improved deal velocity.
Modernizing a legacy e-commerce platform into an AI-ready system: migrating from outdated infrastructure to headless CMS, edge-first architecture, and custom AI capabilities. Result: faster deployments, personalization at scale, and reduced operational overhead.
Personal AI agent connecting Claude, graph memory, Slack, and integrated tooling. Built from scratch to understand agent architecture firsthand. The same knowledge I bring to client engagements.
AI AGENT SYSTEM
Claude API · Graph DB Slack · Bun · Hono
Coming Soonclients consolidating chaos into clarity
years building systems that scale
products deployed, generating results